Born in East Texas · Worn Everywhere
Coats, hats, tees and everything in between — cut for the bold, hardworking, confident spirit behind the Boot Queen name.
The Collection
Every piece starts the same way — something Jaycee would actually reach for on a Friday night in town or a Saturday in the pen. Built to be worn hard and worn often.
Jaycee Holcomb · Founder
How It Started
"I never expected Boot Queen to grow the way it did."
The name came from other people first. Jaycee sold so many boots that folks around her just started calling her the Boot Queen — and the more it stuck, the more she realized it said something true about her.
Her personality. Her love of Western fashion. The relationships she built one pair at a time. What started as something fun a few years ago took on a life of its own, and eventually it became something bigger: Boot Queen Co.
The Whole StoryStraight From The Rack
The Court
Post your fit with #BootQueenCo and you might end up right here on the wall.
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The Shop
Small-batch Western lifestyle pieces, released in drops. See something you want? Send an inquiry and Jaycee will get you squared away on sizing, color and payment.
Bulk orders for your team, barn or bachelorette party are welcome. Tell us what you have in mind.
Start a Custom OrderHer Story
An East Texas girl through and through.
East Texas · Where it all started
Hey y'all — I'm Jaycee. I grew up in a big family in East Texas, where hard work, strong values and staying true to who you are have always mattered more than anything.
I've had a love for the Western lifestyle for as long as I can remember, but I never imagined my passion for boots would grow into something I could call my own.
"Boot Queen" actually started as a nickname somebody gave me because of how many boots I sold. It was fun at first. Then it took on a life of its own, and before long it was just what people knew me by.
I didn't set out to build a brand. I set out to help people find a pair of boots they felt like themselves in — and somewhere in all those conversations, at all those shows and shops and kitchen tables, this thing started building itself.
So that's what Boot Queen Co. is. Not a costume, not a trend. Just the same girl, the same roots, and a whole lot more to offer than boots.
"The more it stuck, the more I realized it represented a part of who I am."
My personality. My love for Western fashion. The relationships I've built with people along the way. Eventually I decided to take that nickname and turn it into something bigger — Boot Queen Co.
What We Stand On
This whole thing started as a joke of a nickname. Nothing about it was planned — it grew because we kept showing up for it. Swing bigger than feels reasonable.
Big family, small town, hard work. That's the whole foundation. Every piece we make has to feel like it belongs back home.
Confidence isn't loud, it's steady. We hope everyone who wears Boot Queen Co. carries a little of that with them.
What's Next
Boot Queen Co. is a little piece of my story that I now get to share with all of you. I'm making coats, hats, T-shirts and more, all designed to represent the bold, hardworking, confident spirit behind the Boot Queen name.
I'm incredibly excited to see where this journey takes me, and I hope every person who wears Boot Queen Co. feels like they're carrying a little bit of that confidence with them.
Here's to dreaming big, staying true to your roots, and always wearing the crown.
Shop The Collection
From Boot Queen Co.
New drops, East Texas pop-ups, collaborations and everything happening behind the crown.
This is the new home for Boot Queen Co. announcements. Check back for first looks at upcoming collections, restocks, event dates, collaborations and stories from behind the scenes.
Join The CourtSmall-batch collections, fresh arrivals and restock announcements will land here first.
Watch this space for markets, pop-up shops and chances to meet Boot Queen Co. around East Texas.
Brand partnerships, features and stories from the people helping Boot Queen Co. grow.
Don't Miss A Drop
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Orders, sizing questions, custom runs, wholesale — it all comes straight to Jaycee.
Right now every order goes through us directly. Browse the shop, hit "Inquire to Order" on what you want, and we'll confirm size, color and total, then send you a payment link.
Tees and coats run true to size with a relaxed fit — if you're between sizes and want it fitted, size down. Hats come in one size with an adjustable band unless noted.
Yes. Teams, barns, bachelorette parties and shops — send us the details and quantity and we'll put together a quote.
Everything ships from Texas, usually within 2–3 business days. Free U.S. shipping over $125. Unworn items can be returned within 14 days of delivery.
We're taking wholesale inquiries now. Use the form above and pick "Wholesale inquiry" and we'll send over the line sheet.
