Born in East Texas · Worn Everywhere

More Than Boots.

It's a lifestyle.

Coats, hats, tees and everything in between — cut for the bold, hardworking, confident spirit behind the Boot Queen name.

Shop the Collection Read Her Story

Small-batch drops Woman owned Ships from Texas

The Collection

Wear It Like You Mean It

Every piece starts the same way — something Jaycee would actually reach for on a Friday night in town or a Saturday in the pen. Built to be worn hard and worn often.

Coats

Sherpa-lined, wind-cut, built for a Texas cold snap.

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Hats

Felt, straw and trucker caps stamped with the crown.

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Tees

Soft, worn-in graphics you'll fight your sister for.

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Accessories

Tumblers, totes, keychains and everyday extras.

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Jaycee Holcomb in a pink felt hat and paisley wild rag

Jaycee Holcomb · Founder

How It Started

A Nickname That Stuck

"I never expected Boot Queen to grow the way it did."

The name came from other people first. Jaycee sold so many boots that folks around her just started calling her the Boot Queen — and the more it stuck, the more she realized it said something true about her.

Her personality. Her love of Western fashion. The relationships she built one pair at a time. What started as something fun a few years ago took on a life of its own, and eventually it became something bigger: Boot Queen Co.

The Whole Story

Straight From The Rack

Right Now At The Shop

New

Coats

The Crown Sherpa Coat

Heavyweight sherpa-lined shacket with the crowned monogram across the back.

$148

Best Seller

Hats

Turquoise Crown Felt Hat

Wool felt with a patina band and a small crown pin.

$96

New

Tees

More Than Boots Tee

Soft cotton blend with the full lifestyle lockup on the front.

$36

See Everything

The Court

Wear The Crown, Tag The Queen

Post your fit with #BootQueenCo and you might end up right here on the wall.

Instagram@bootqueenco TikTok@bootqueenco FacebookBoot Queen Co.

Her Story

Meet Jaycee Holcomb

An East Texas girl through and through.

Jaycee Holcomb seated in a barn wearing a black felt hat and blush tulle dress

East Texas · Where it all started

Hey y'all — I'm Jaycee. I grew up in a big family in East Texas, where hard work, strong values and staying true to who you are have always mattered more than anything.

I've had a love for the Western lifestyle for as long as I can remember, but I never imagined my passion for boots would grow into something I could call my own.

"Boot Queen" actually started as a nickname somebody gave me because of how many boots I sold. It was fun at first. Then it took on a life of its own, and before long it was just what people knew me by.

I didn't set out to build a brand. I set out to help people find a pair of boots they felt like themselves in — and somewhere in all those conversations, at all those shows and shops and kitchen tables, this thing started building itself.

So that's what Boot Queen Co. is. Not a costume, not a trend. Just the same girl, the same roots, and a whole lot more to offer than boots.

"The more it stuck, the more I realized it represented a part of who I am."

My personality. My love for Western fashion. The relationships I've built with people along the way. Eventually I decided to take that nickname and turn it into something bigger — Boot Queen Co.

What We Stand On

Three Things, Every Time

Dream Big

This whole thing started as a joke of a nickname. Nothing about it was planned — it grew because we kept showing up for it. Swing bigger than feels reasonable.

Stay True To Your Roots

Big family, small town, hard work. That's the whole foundation. Every piece we make has to feel like it belongs back home.

III

Always Wear The Crown

Confidence isn't loud, it's steady. We hope everyone who wears Boot Queen Co. carries a little of that with them.

What's Next

More Than A Name Or A Logo

Boot Queen Co. is a little piece of my story that I now get to share with all of you. I'm making coats, hats, T-shirts and more, all designed to represent the bold, hardworking, confident spirit behind the Boot Queen name.

I'm incredibly excited to see where this journey takes me, and I hope every person who wears Boot Queen Co. feels like they're carrying a little bit of that confidence with them.

Here's to dreaming big, staying true to your roots, and always wearing the crown.

Shop The Collection

More Than Boots.

Wear It Like You Mean It

Coats

Hats

Tees

Accessories

A Nickname That Stuck

Right Now At The Shop

The Crown Sherpa Coat

Turquoise Crown Felt Hat

More Than Boots Tee

Wear The Crown, Tag The Queen

First Look At Every Drop