New
Coats
The Crown Sherpa Coat
Heavyweight sherpa-lined shacket with the crowned monogram across the back.
$148
Her Story
Meet Jaycee Holcomb
An East Texas girl through and through.
East Texas · Where it all started
Hey y'all — I'm Jaycee. I grew up in a big family in East Texas, where hard work, strong values and staying true to who you are have always mattered more than anything.
I've had a love for the Western lifestyle for as long as I can remember, but I never imagined my passion for boots would grow into something I could call my own.
"Boot Queen" actually started as a nickname somebody gave me because of how many boots I sold. It was fun at first. Then it took on a life of its own, and before long it was just what people knew me by.
I didn't set out to build a brand. I set out to help people find a pair of boots they felt like themselves in — and somewhere in all those conversations, at all those shows and shops and kitchen tables, this thing started building itself.
So that's what Boot Queen Co. is. Not a costume, not a trend. Just the same girl, the same roots, and a whole lot more to offer than boots.
"The more it stuck, the more I realized it represented a part of who I am."
My personality. My love for Western fashion. The relationships I've built with people along the way. Eventually I decided to take that nickname and turn it into something bigger — Boot Queen Co.
What We Stand On
Three Things, Every Time
I
Dream Big
This whole thing started as a joke of a nickname. Nothing about it was planned — it grew because we kept showing up for it. Swing bigger than feels reasonable.
II
Stay True To Your Roots
Big family, small town, hard work. That's the whole foundation. Every piece we make has to feel like it belongs back home.
III
Always Wear The Crown
Confidence isn't loud, it's steady. We hope everyone who wears Boot Queen Co. carries a little of that with them.
What's Next
More Than A Name Or A Logo
Boot Queen Co. is a little piece of my story that I now get to share with all of you. I'm making coats, hats, T-shirts and more, all designed to represent the bold, hardworking, confident spirit behind the Boot Queen name.
I'm incredibly excited to see where this journey takes me, and I hope every person who wears Boot Queen Co. feels like they're carrying a little bit of that confidence with them.
Here's to dreaming big, staying true to your roots, and always wearing the crown.
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