Hey y'all — I'm Jaycee. I grew up in a big family in East Texas, where hard work, strong values and staying true to who you are have always mattered more than anything.

I've had a love for the Western lifestyle for as long as I can remember, but I never imagined my passion for boots would grow into something I could call my own.

"Boot Queen" actually started as a nickname somebody gave me because of how many boots I sold. It was fun at first. Then it took on a life of its own, and before long it was just what people knew me by.

I didn't set out to build a brand. I set out to help people find a pair of boots they felt like themselves in — and somewhere in all those conversations, at all those shows and shops and kitchen tables, this thing started building itself.

So that's what Boot Queen Co. is. Not a costume, not a trend. Just the same girl, the same roots, and a whole lot more to offer than boots.